Advertise | Signature Theatre


Cast from Side by Side by Sondheim.

Advertising is available for all Mainstage programs.

Signature attracts over 80,000 patrons annually – and these patrons play a significant role in Shirlington and the metropolitan DC economy. Arlington County and the Crystal City Business Improvement District performed a study of the economic impact of Signature and found that Signature generates nearly $5 million in Arlington restaurant and retail sales annually.

Advertising in our show programs is an effective way to reach these high-income patrons with significant disposable income for a very low cost per impression. We offer great placement and reasonable rates – and our advertisers always see a fantastic return for their investment.

Angela Phelps, owner of Shirlington’s thriving boutique Le Village Marché commented that advertising in Signature’s programs proved to be “an easy and effective way to spread the word about my boutique. Now Le Village Marché is doing better than ever!” As your ad will be seen by an average of 12,000 patrons, we know you will be pleased with your investment as well.

Click here to download an advertising contract.

Audience Demographics

Under 34: 16%
35 to 44: 10.3%
45 to 54: 17.6%
55 to 64: 28.7%
65 to 74: 19.7%
75 or older: 7.7%
Mean: 53.5

Area of Residence:
Maryland: 17%
Virginia: 62.6%
District of Columbia: 14.2%
Outside metropolitan area: 6.2%

Household Income:
$0 to $54,999: 11.5%
$55,000 to $74,999: 8.9%
$75,000 to $99,999: 14.4%
$100,000 to $149,999: 24%
$150,000 to $199,999: 15.9%
$200,000 or more: 25.3%
Mean: $143,000

Highest Level of Education Completed:
Less than high school degree: 0%
High school degree: 1%
Some college: 5%
College degree: 22%
Some graduate school: 11%
Graduate/professional degree: 61%

For information regarding rates and specs, please contact Katherine Tucker, Publications Director.